Ben Hammersley

This should be a fun talk.

First blogger: Sir Richard Steele 17hundreds
Publishing "The Tatler" posts 3x a week, 800 readers, comments com back, loads of coffee, obviously a blogger

(actually: Neal Stephenson's Quicksilver cycle covers some of that ground)

Enlightenment: coffeeshop culture - tricky business because equal fashions crate lots of etiquette conundrums.

When Steele got tired of writing himself he started a group blog: "The Spectator" - giving advice on how to behave in coffeeshops/polite society.

"modern technology is rude"  - requires new ways of dealing with etiquette evolution.

cue mobile phone ("i'm on the train") etc etc

conclusion: need a new tatler teaching people how to behave with and through new tech.